Party-rap electro-pop group Far East Movement are all about their hometown.
Member Kev Nish confessed during an interview with AMP Radio/Los Angeles that the goal behind their upcoming album, Dirty Bass, was to represent L.A.
“We took the essence of just this street right here,” he said as he pointed outside the AMP Radio studios. “You know, rolling down Venice [Blvd], from the beach all the way to Downtown. Bumpin’ that car stereo system with two 12-inch subwoofers, Alpine amplifiers in a 1989 Ford Escort. We wanted that feeling, rolling through L.A. We wanted people everywhere around the world to feel that. So, we took that approach with Dirty Bass.”
In order to figure out what songs would be best for Dirty Bass, the group enlisted the help of DJ Virman.
“We tested all of our new record secretly at DJ Virman’s Dirty Bass night set,” Nish said. “We’d go to the clubs, he’d be spinning, and we’d throw a record in. That was the gauge. Not, ‘Does it sound like ‘G-6?’ Does it sound like ‘Rocketeer?’ Nah, we let the people decide.”
Part of the reason Far East Movement began working with Bieber on “Live My Life” was a timely introduction from Snoop Dogg. The band received disappointed messages from younger fans on Facebook and Twitter about how they couldn’t get into 21-and-over gigs.
“No matter your sex, your race, your age, don’t matter: Who wants to live that life? This song is going to be for you all. And that’s what we set out to do,” Nish said.
He further explained the crossover between Bieber’s younger audience to Far East Movement’s more adult fan base.
“God bless them. They come in the masses. 17 million, 18 million Twitter followers. That’s kind of insane. We don’t know that many people. But, it’s cool that the audience is familiar with our work and accepting of what we do. It’s all love,” he said.
Despite the jump in crossover popularity, Far East Movement doesn’t let these numbers get to their heads. Nish said the group keeps each other in check.
“We’ve been homies from day one at the lunch tables together,” Nish said. “And when you’re around your friends all the time and you meet new people, whatever it is, you just keep it one hundred with each other. At the end of the day it’s a collective.”
– Sasha Huff AMP Radio