Elder Ford of Tampa presented Keith Miller of Wesley Chapel with a Brand New 2012 Ford F-150 on Saturday. He won in the nationwide contest called Swap Your Ride. Ford Motor Company and Flashpoint Communications, LLC decided to give “a new Ford of your choice” to the winner of a Facebook Promotion. Out of thousands of people who registered to win across the nation, Keith was the big winner. Elder Ford of Tampa was one of the dealerships who participated in the program. They had several people from the Tampa Bay area go to the Elder Ford of Tampa’s Facebook page and click LIKE and then they could pick the car or truck they wanted to win. Keith Miller heard about it, went home, got on his computer, went to the Elder Ford of Tampa’s FB page and registered to win. He was surprised to hear he had won. Terald Hopkins, the General Manager called him to congratulate him and to arrange for him to pick up his new truck. Terald said when he spoke to Keith by phone, he so excited and even asked if it really was true that all he had to do is come down and pick up his new truck. On Saturday in front of about 500 people at Elder Ford of Tampa on N. Florida Ave, Terald handed Keith the keys to his brand new 2012 Ford F-150.
Terald said Social Media plays a big role in the automotive business now days. Facebook, Twitter, Google+, and Four Square are just a few of the sites people go to see where their friends are shopping and to read reviews. Ford Motor Company, which has seen an increase in sales over the last several months, encourages the dealers to get more involved in Social Media.
At the same time that Keith received the keys to his new truck, Terald also handed out a check for $5000 to one lucky customer who had taken a Test Drive the month of June. Elder Ford of Tampa gives away $5000 every month to someone who has taken a Test Drive in their $5000 Test Drive Challenge. Terald said it is one of the favorite parts of his job. He said the look on their face when they realize they have just won is priceless. In today’s tough economy, it’s nice to be able to hand someone a check for $5000. He also said they have given out over $35,000 so far this year. The monthly contest is open to anyone who takes a Test Drive at Elder Ford of Tampa, whether they buy a car or not. Terald said he just wants people to experience the great line-up Ford has to offer.
Go to Elder Ford of Tampa’s Facebook page and see photos of the Big Winners.