The Lumineers Come To Light After Bing Commercial
You’ve heard the song in that Bing commercial — the “Ho Hey” song where the guy tells the girl she belongs with him because she’s his sweetheart. Now meet the band behind it: the Lumineers.
The Denver group have been catching a lot of ears with that high profile commercial placement. It’s just the kind of sweet, romantic track that makes your ears perk up. All three contribute to the vocals while Wesley Schultz specializes in guitar, Jeremiah Fraites focuses on drums and Neyla Pekarek covers the cello, mandolin, and piano.
They’re a part of the folk rock movement, in the company of cool bands like Mumford & Sons, Edward Sharpe and the Magnetic Zeroes, Bon Iver and Delta Rae. Their earthy coolness, however, doesn’t mean they don’t do embarrassing, uncool stuff sometimes, like listen to Katy Perry.
Fraites admits he enjoys pop radio, saying, “There’s something about those cheesy songs.”
It’s not all love for Perry’s whipped cream spewing-bras from the guys, though. “It’s almost like a scientific observation,” Fraites continues. “How do you not even sound like a human being, yet you’re on this platform and you’re also talking about menage a trios and you’re also supposedly this idol for young girls. It’s really fascinating to me that that’s actually in existance.”
Shots fired — and don’t expect to hear the Lumineers singing about threesomes anytime soon. But where subject matter is concerned, Schultz told KROQ/Los Angeles that their songs have no common theme.
“There wasn’t a theme running through [the album], but there was a bottom line with a lot of them which was that we’ve played them in front of people and had recorded them in many different ways. By the time they ended up on the record, most of them had been something that we felt really good about.”
Schultz also addressed pushing the boundaries in an attempt to test their comfort zone when creating music. You’re running blindly and trying to find out where you’re going to live. You’ll hit a wall it’s not where you’re supposed to be. If you’re making an acoustic reggae song, you’re probably not supposed to be there.
“We’re willing to embarrass ourselves, well, maybe behind closed doors.”
The Lumineers’ self-titled debut album is available at Amazon.
-Jay Tilles with additional reporting by Courtney E. Smith, CBS Local